Angela Stengel — Future Story

Strategy consulting

Creating
new possibilities
with AI

Future Story understands the tension between technology and creativity. With the power of technology, we'll help you boost audience reach, revenue and relevance, without losing sight of what only humans can offer.

About

Understanding technology and how it affects business

For 20 years I've guided organisations through tech changes for their advantage. The change right now is AI.

I work with executive teams to connect tech opportunities with their mission and strategy, going beyond short-term gains, to bigger impact and opportunities down the line.

Over the past five years I put AI on the agenda at the ABC, getting buy-in from journalists to lawyers, and taking it from board presentations to team pilots.

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Our services

Seeing opportunity where others see complexity

  • Executive Strategy and Advice

    Working with senior leaders to connect emerging technology to organisational strategy, finding the clearest path forward.

  • Workshops, Facilitation and Industry Forums

    From leadership workshops to industry-wide forums, I design and lead conversations that sharpen thinking and turn discussion into momentum.

  • Pilots and Implementation

    Turning strategy into action through structured pilots that test ideas quickly, build internal momentum and scale what works.

Past work

A track record of getting teams ahead of the curve

My work has always been about interpreting new technology for a specific industry context, then building a case to test, learn, adopt and grow.

From AI research, strategy and pilots before generative AI, to podcasts at the beginning of the podcast boom, early moves in IoT media devices, and early brand adoption of Facebook and TikTok.

The work is as much about people as technology: getting the right people behind the right ideas. That has meant everything from small executive discussions to large-scale industry forums, interviewing senior leaders on stage in front of national audiences.